The LEGO Business History

The history from the LEGO business begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start up a business providing his timber toys door to door in the town of Billund, Denmark. He called his new company “Lego” – a combination of two Danish phrases, “leg godt, ” which suggested “play well. ”

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system intended for coupling the plastic bricks that would subsequently become often known as PROFANO “Automatic Products Bricks. inches The invention allowed LEGO to make more diverse and intricate toys.

After that, LEGO extended the offerings and began to meet the needs of both small children. It unveiled a line of “Minifigures” in the mid-1970s that integrated human amounts with posable arms, and also marketed rings sets to get young girls.

A further expansion in 1979 saw the introduction of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, amongst other popular themes. In 1999, the LEGO Group entered the Star Wars market, launching establishes featuring the X-wing mma fighter and PUT Fighter.

Simply because the company grew, it wanted to increase its ability to release new products quickly and proficiently. To this end, it appointed management adviser Jorgen Vig Knudstorp.

He helped the company cut down on products on hand and reduce creation time. He encouraged this company to build contact with major toy companies, including Focus on, Wal-Mart and Toys ‘R’ Us.

This individual also presented LEGO Tips, an online community where admirers could put up proposals for new Seglar sets they wanted to see produced. This kind of allowed SEGLAR to test the appeal of new choices and gain feedback just before committing to all of them.

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